Blair Moore

Blair Moore 11/30/18 Final Project      Steamers! The customers are 14+ middle class. This is a phone company. I want to a image of a phone as the company image. I want this design to be viewed as a family friendly phone, built for traveling ect. No mascot is need and the scheme color is gold or black. The competition is Apple & samsung.

Designer tweaks famous logos to use less ink is a great article and I 100% promote it. At first when I read about them reducing energy cost and power consumption I was shocked. Normally famous brands completely ignore this. So this article got my attention right away. But then they said that printing cost more than perfume by on average costing up to $18 dollars for a logo. This really gave me awarness on two things. One how much it will cost to make a logo and two awarness on the importance of saving ink.

I found this How convicts can teach us about marketing by Mike Kimmberling very interesting. Even though he repackage foods and sold them. He gave them a new nice brand logo to show which attracted people. So much in fact that the company says why not keep it? This showed me that the brand really grabs people attention.